New County Brand
Author: Abigail Jodhan-Singh
Published: October 3, 2025
We’re excited to share with you the new Lincolnshire Scouts brand & guidelines.
This brand has been created to sit seamlessly alongside the national Scouts identity, using the approved colours, fonts and the national fleur-de-lis. Just like other counties , it gives Lincolnshire a recognisable way of showing who we are while still keeping the strong, unified Scouts look and feel.
The idea isn’t to move away from Scouting, but to celebrate Lincolnshire within it. The brand reflects our heritage, our community spirit, and the unique character of Scouting across our county. By pairing “Scouts” and “Lincs” together, we make it clear that we’re proud members of the national movement, while also standing out locally and at events where Scouts from across the country come together.
It’s important to remember this is an evolving brand. The rollout will be gradual, and it will take time for new assets to fully integrate with existing Scouts branding. As volunteers, we’ll be learning together how best to use it, and constructive feedback will help shape its future.
We’re grateful for the hours of work our volunteers have put into this project, and we hope you’ll join us in bringing the new Lincolnshire Scouts identity to life – strengthening both our county and our shared Scouting brand.
Here is a link to the Brand guidelines giving you a better look and future guidance on how the brand will be used as well as a pitch deck that gives greater insight around the rational of the brand.
https://www.dropbox.com/scl/fo/e6cebcxd0gymqxly0dl60/ANRb_hWRqI0yS1MSiLuy2Rg?rlkey=unih5khoxq0gyke94nbzakrvj&st=tghv8f4m&dl=0

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